Baseline as of Q1 2026 · Targets reflect reasonable scenario · Updated manually by leadership
OAuth 2.0 Client Credentials flow · Credentials stored in browser memory only, never transmitted to any third party
Administration → Apps → API → Create a new API application with client_credentials grant type. Assign the monitoring and management scopes. Copy the Client ID and Secret below. Your instance URL is typically https://app.ninjarmm.com. Important: Because browsers block direct cross-origin API calls, you'll need a lightweight server-side proxy (a simple Node/Express or Cloudflare Worker) that forwards requests and attaches credentials. See the NinjaOne API docs at app.ninjarmm.com/apidocs. Select Mock / Demo mode to test the UI without credentials.
Annual targets across three growth scenarios
| Metric | 2026 Baseline | EOY Target | Growth |
|---|---|---|---|
| Revenue | |||
| Total ARR | $419,498 | $525,000 | +25% |
| Net New Customers | 20 | 26 | +6 |
| Revenue / Endpoint (mo.) | $74.57 | $78 | ↑ maintained |
| Managed Endpoints | 550 | 750 | +200 |
| Profitability | |||
| Gross Margin Target | — | 62% | — |
| New Service Revenue (AI/vCISO) | $0 | $18,000 | New |
Bent Ear vs. MSP industry averages
Key company-level checkpoints and hiring triggers
| Milestone | Target Date | Threshold | Status | Notes |
|---|---|---|---|---|
| Hire IT Support Specialist | Q1 2026 | 700 endpoints or 28 customers | ⏳ In Progress | Interviews underway |
| Reach $500K ARR | Q2 2026 | $500,000 committed | ◦ Not Started | ~$80K gap from baseline |
| Launch AI Consulting Practice | Q2 2026 | First paid engagement | ⏳ In Progress | Positioning materials in dev |
| Launch Compliance-as-a-Service | Q3 2026 | 2 active CaaS clients | ◦ Not Started | Framework being built |
| Reach $600K ARR | Q3 2026 | $600,000 committed | ◦ Not Started | Reasonable scenario target |
| Second Technician Hire | Q3–Q4 2026 | 900+ endpoints | ◦ Not Started | Triggered at capacity ratio |
| Reach 30 Customers | Q4 2026 | 30 active managed service clients | ◦ Not Started | 10 net new needed |
Select a team member to view and self-report individual metrics · Q1 2026
Standards and benchmarks applied to all team members
Prepared for Pinnacle Holding Company Leadership · Fiscal Year 2026 · Bent Ear Technology Partners
Strategic position as of Q1 2026
Bent Ear Technology Partners, a subsidiary of Pinnacle Holding Company, launched in April 2024 as a managed service provider serving small and mid-sized businesses across its service area. In less than two years of operation, the company has grown to 20 managed clients, 550 endpoints, and $419,498 in committed annual recurring revenue for 2026.
This growth rate of 139% year-over-year places Bent Ear in the top 10–15% of MSPs nationally by growth, against an industry average of 15–18%. Revenue per endpoint of $763 annually exceeds the industry benchmark of $600–720, reflecting strong service packaging and pricing discipline.
The 2026 strategic focus is on sustainable scaling — adding net new managed service clients, expanding into AI consulting and Compliance-as-a-Service, and building the team to support growth without sacrificing the service quality that drives retention.
Three scenario view for executive planning
| Metric | Conservative | Reasonable | Aggressive |
|---|---|---|---|
| Rev / Endpoint (mo.) | $78 | $80 | $85 |
| Net New Customers | +6 | +12 | +22 |
| Endpoints Managed | 750 | 900 | 1,083 |
| YoY ARR Growth | +25% | +43% | +86% |
| New Hires Required | 1 | 1–2 | 2–3 |
| Gross Margin Target | 62% | 65% | 68% |
Factors requiring leadership attention in 2026
Growth levers for 2026